Mastering Pinterest for Business

Pinterest Profile of Pinterest Group Boards World highlighting special category boards. Image size: 350x305px

Pinterest is without doubt the most promising new visual centric social network where users organize and share images and videos that they find interesting and love.

Pinterest is fundamentally based on the simple pinboard-style photo and videos sharing platform where user create their own profile, organized their images into different category of boards, sharing their boards with other users and they can follow each other to get updates on their boards.

Users can browse other pinboards and re-pin to their boards.Pinners can visit external websites and they can pin the images or videos with link to their boards.

Pinterest was founded in March 2010 by Ben Silbermann, Paul Sciarra and Evan Sharp. The initial development of Pinterest was conceptualized in December 2009 and launched in March 2010 to only a selected group of users as beta testers. The site operates on a invite-only format initially until August 2012. Nine months after launch, Pinterest managed to get 10,000 users.

The Time magazine in its 16 August 2011 issue signaled the first success of Pinterest by naming it as one of the 50 best websites of 2011.

In December 2011, HitWise data confirmed that Pinterest is one of the top 10 largest social networks. The site has achieved the staggering 11 million total visits per week.

Pinterest Community Boards



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